Should we build this or not? Is this signal or noise? Now or later?
As AI increases velocity exponentially and enables infinite outcomes, my job is to make decisions clearer about what is a promising path to walk versus a costly detour.
I work on the important stuff with ambitious, impact-driven organizations.
Went hands-on to rapidly create prototypes that settled a two-year long debate over surface consolidation at Square. Re-established a shared foundation of research and vision on a team that was making decisions based on whim, not strategy. Built a FuturistBot powered by AI to swiftly introduce competitive positioning, social foresight, and technology trends into planning. Designed the logistics industry's first integrated manufacturer-to-consumer product — shipping to 4.5K net new accounts in six weeks with a 30% lift in bookings. Led the design of Capital One's next-generation associate servicing platform, lowering average call handle time by 15% and saving over $3M. Spearheaded the largest on-site, design-led research initiative in Capital One's history, producing the insights and framing that defined the bank's servicing strategy. Led teams of up to 50 designers, researchers and content designers through two reductions-in-force, inbound and outbound acquisitions, and multiple leadership changes at Shopify. Redefined how my team operates by getting every designer fluent in shipping code directly to production with Claude, Cursor, GitHub, and Figma — in a single quarter. Facilitated a full-day workshop on Trust and Values for a 75+ person design team, and led a retreat that produced working norms, a team charter, and management priorities.
